VISUAL MERCHANDISE
A comprehensive visual merchandising course for aspiring interior designers and retailers.
PREVIEW THIS COURSE
4.5/5 11740 students enrolled
Created by Indian Design League
Launched on 28th April 2012
Language : Hinglish [70% Hindi + 30% English]
ENROLL NOW !!!
ONLINE COURSE
You can watch from Mobile, Laptop or Desktop
LANGUAGE
Hinglish (Comfortable mix of Hindi and English)
WATCH ANYTIME
You can watch anytime as per your comfort.
MANY TIMES
You can watch videos as many times as you want
LIFETIME ACCESS
Lifetime access to the portal which you can use anytime
CERTIFICATE
You will get a certificate on completion of course.
MODULE 1 : INTRODUCTION & OVERVIEW
For all the aspiring and professional Interior Designers and retailers, the course is designed to empower you with various creative, practical, and technical aspects of Interior Design and Visual Merchandising. Through this course, you will experience quality learning at its best through lifetime access and value-added resources.
MODULE 2 : INTRODUCTION TO VISUAL MERCHANDISING
What is visual merchandising, what is its significance, how does it impact sales, importance of layout in a store, and other important aspects that make a commercial store, this topic answers many such questions.
MODULE 3 : HISTORY OF VISUAL MERCHANDISING
Looking back till the year 1800 and how the scene of retail was then. What were the catalysts to change the scenario and how does it still affect our mindset for retail and concept of Visual Merchandising till date. This course is an interesting learning through the glasses of time.
MODULE 4 :ROLE OF A VISUAL MERCHANDISER
This topic tells us about the Role and Scope of a Visual Merchandiser, what are the key skills that they need to have. Which are the areas of expertise that one needs to have, and where can they apply it.
MODULE 5 : PRINCIPLE OF DESIGN & COMPOSITION IN VM
Maintaining good composition is important in visual merchandising. Principles of Design allow you to create flawless, breathtaking compositions that grab the eye of the viewers. Effective Visual merchandising is creating memorable window displays, learn how to do the same in this course.
MODULE 6 :THEMES AND STYLES
Design is like a vast ocean, in the same way Visual Merchandising can be explored in a diverse methods. By using relevant or jusxtaposing styles and themes one can create a common thread that binds the products and the display with the viewers. Learn an overview of varied themes and styles and how and when to apply them.
MODULE 7 : LAYOUTS & ELEVATION IN VM
Simply having an eye catching display is not enough! Visual Merchandising starts from the entrance and is a continuous conscience train of thought till the end of the customers journey at a retail store. Learn how to plan and elevate the journey by understanding the key concepts of Layouts, elevation and its functionality.
MODULE 8 : MATERIALS
Materials used in Interior and Architecture may vary from materials that are applicable for Visual Merchandising. A concept will not stand out until it is executed perfectly with appropriate, cost conscience materials. Go through this video and understand the vast variety!
MODULE 9 : PROPS & DECOR
Props and Décor are like the glue to any effective styling technique for Visual Merchandising. They engage with the audience, give them your story of thought used for the designing of the space and make the product more relevant. Learn what are the props and décor items and how and where can we use them.
MODULE 10 : MANNEQUIN STYLING
Adding a mannequin to your retail spaces or façade windows are not only to showcase your products.A mannequin can make or break you’re theme. Learn types of mannequins, their application and innovative ideas to apply them.
MODULE 11 : LIGHTING
Lighting plays an important role in the art of Visual Merchandising. They help you enhance the products, or hide imperfections. They can even be part of your visual display. Learn types of light, methods of adding light and understand the reasoning of how light is selected for a particular store.
MODULE 12 : BRANDING & SIGNAGE
Branding and signage are the first element that communicate with the customers and tell what a brand is about. Learn by example innovative methods of applying the same. Signage is a crucial element that helps navigate a client through a large or a small space. Let us learn the types and how to position them to enhance the design as well.
MODULE 13 : CASE STUDIES
Case studies are a great way learning from industry experts. Learn from large global stores, flagship stores and celebrity Visual Merchandise designers what is their thought processes and how they have applied them.
MODULE 14 : BUDGET, SOURCING AND PREPARATION
Be under budget and you can add a lot more value to your design than what you had proposed. Go above budget and you may have to compromise .Learn to manage the budget, sourcing and prepare the same. Learn to evaluate and reason your choices. Design and budget go hand in hand, hence think about the same parallel.
WHAT YOU'LL LEARN
ENROLL NOW !!!
WHO IS THIS COURSE FOR ?
-
Anyone who wants to learn a new skill
-
Retailers who wants to update their team on visual merchandising
-
Anyone who wants to know how to attract customers to their retail store through visual merchandising
-
Aspiring and professional artists, students, interior designers and retailers
-
Enthusiasts who want to pursue a career in different domains of Interior Design
COURSE DESCRIPTION
Has it ever happened that you come across a shop in a mall or an independent building, some elements in the window of a store like a mannequin or any other design captures your attention, you take a peek inside and enter the store?
It has happened with nearly all of us. Have you ever noticed what led you to the store in the first place? The Visual Merchandising basics course is strategically designed to make you aware about such elements.
The course is categorised into four main sections which are explained in 12 independent topics. The four categories are -
-
Introduction to Visual Merchandising
-
Elements of Visual Merchandising
-
Branding and Signage
-
Budgeting and Preparation
The first section introduces you to the concept of visual merchandising, its importance, its history, roles and responsibilities of a visual merchandiser, and principles of design in VM. The second section covers different elements of VM that will help you elevate the appearance of a store like themes, style, props,materials, lighting, mannequin styling, and layout. This section will guide you through the same.
The third section will help you understand key details and significance of branding and signage. Case studies of national and international brands have been provided to make learners understand the importance of different elements in VM.
One of the most vital aspects in any field is budgeting. The last and the fourth section throws light on the same.
The purpose of this course is to acquaint amateur, aspiring, and professional individuals, retailers, entrepreneurs, and interior designers with practical and theoretical insights on visual merchandising.
ENROLL NOW !!!
HALEEMA LUBNA
(Interior Design- IDL)
“From my experience, I can say Indian Design League is taking every effort so that students can get clarity on key concepts of Interior Designing. My favourite topic is Coloration and Texture, referring to which I learnt to paint my own room. All the topics are explained considering the challenges which interior designers commonly face and some do’s and don’ts are also given which are an add-on. I am really happy that I found the IDL platform during the challenging period of the lockdown and I can’t thank them enough for the very detailed modules.”
SANGAY UDEN LAMTHA
(Interior Design- IDL)
“I was always curious about Set Designing. When I got to know that along with the course, IDL organises webinars that give us industry insights, I was overjoyed. Set Designing, Modular Furniture, Grooming, Image Design, English Vinglish, and what not webinars were organised by Indian Design League. So, along with learning interior designing, I am also able to develop my personality. I am so grateful to be a part of the IDL community.”
SINCHANA A MHALADKAR
(Interior Design - IDL)
“When you decide to design a space, you design something where people spend most of their time. Therefore, every room and furniture needs to be designed and placed in such a way that people can feel comfortable. A slight change in proportion can completely hamper not just the furniture but can also impact the total estimate of a project. This course helped me understand not only the technical aspects but also explained the important budgeting aspects. Every lecture contains standard templates for our reference which is so helpful. Thank you IDL for this wonderful course.”
DEEPSHIKHA NAYAK
(Interior Design - IDL)
“My learning experience with IDL is one of the best times, especially when lockdown hit us, IDL was my only therapy, in terms of learning what I always loved, i.e. decorating spaces…and here I was doing an Online Interior Design Course which helped me embrace my love for decorating spaces. During my course I also got a chance to do an Online Internship with celebrity interior designer, Ar. Saket Sethi. It helped me explore and learn about new styles and history of architecture. I'm so glad that IDL gave us this opportunity. Really it was a turning point in my designing style.”
SAHARA KAWSER
(Interior Design - IDL)
“I am very excited to continue this journey with IDL… The situation at present wants us to learn things through digital platforms, and IDL is making this learning possible. I had lost all hopes when the lockdown happened, but IDL has been a ray of hope for me to work on my passion for decorating spaces. I would love to learn more! During Quarantine Times, productivity mattered the most and IDL has been my source of productivity during those times. It helped me cope-up with my mental health issues and gave me a reason to dream big. A big THANKYOU to IDL , for making this possible, via E-Learning and channelizing the designer inside us.”
